Lovina McMurchy
Lovina McMurchy
Venture Capital, Governance, SaaS/Ecommerce

Currently focused on investing and governance. Tech executive with 20 years of experience spanning both b2c and b2b businesses. My sweet spot is in scaling businesses from <$50m to $500m- $1b in situations where new direction is needed to turn around a business or accelerate growth. My functional experience crosses product management, sales, marketing and operations and allows me to not only identify new strategies but operationalize them across an organization.

Examples:
Alexa Shopping - strengthened the P&L by shifting focus away from low ROI acquisition tactics towards higher lifetime value through personalization features. Built and executed a product roadmap using customers past shopping behavior to drive increased awareness and product engagement.

Amazon Subscriptions - built foundational technologies to enable both 1st and 3rd parties to launch and merchandise subscriptions on Amazon. Turned around the legacy magazine/newspaper subscription business and launched a new 3rd party subscription marketplace.

Skype - as VoIP grew Skype's legacy business model of selling calling credits moved into decline. I led the product transition towards a business model underpinned by ad funding and merchant funding.

Microsoft Advertising - in the face of declining MSN/Messenger revenues, led a team building and launching new ad offerings in Skype, Xbox and Hotmail. First incubated in Latin America and then scaled globally across all Microsoft sales regions.

Starbucks - drove the launch of Starbucks in-store wifi service, the first national network in America. Incubated and launched the first "order by phone" service (now accounting for 20% of Starbucks orders).

Specialties: general management, growth strategy, product management, marketing management, business development, ecommerce, subscriptions, monetization, people leadership, software development, agile methodologies. 

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